My previous post talked about getting started with AdWords. In this post we will see how, with a little bit of direction, your business can reap the benefits of a streamlined PPC advertising campaign. If you’re looking for a place to start, Google AdWords is the easiest and most effective PPC service out there. Here are a few of the most important things you should know about AdWords when just starting out.
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If you’ve decided that your business could benefit from an online PPC ad campaign, Google AdWords is the place to start. The AdWords service is simple to use, requiring only a brief introduction before you’re ready to buy your first ads. Read More …

Pay Per Click (PPC) advertising is one of the most important developments in advertising in recent memory. PPC is already a multi-billion dollar market, and it’s growing rapidly everyday. If your business has never considered (or heard of) PPC advertising, pay attention; you’re falling behind.
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Many companies have recently decided to “rebrand” – that is, they have chosen to incur significant expenses to not only change their logo, but create a new identity for their business. So, why go through the trouble and cost, not to mention confuse consumers with a new look and/or marketing message?

Just like a great outfit becomes worn and outdated over time, so too do brands. In some cases, a company may change its product offerings. Other times, the market or competition may change, necessitating a new logo and messaging approach to keep up with today’s marketplace.

Below are examples of rebranding campaigns that The Jake Group has recently managed, including research, planning, visual identity (logo design), and internal and external messaging. For some clients, we simply used the former logo as a foundation for its updated look-and-feel, thereby giving the company a more current identity. However, other clients required a revolutionary change in which the new brand bears little or no relationship to the former one. Either way, these clients underwent a professional facelift, making their identity in the marketplace more relevant for today.

Examples