The Jake Group recently produced a series of rich media ads for placement on TalkingPointsMemo.com, one of the millions of websites that are members of Google’s Display Network.
The Google Display Network is the non-search-related portion of Google’s AdWords advertising platform. The Display Network is comprised of millions of websites, blogs, and email newsletters and has a total reach of about 80% of all internet users. Read More …
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My previous post talked about getting started with AdWords. In this post we will see how, with a little bit of direction, your business can reap the benefits of a streamlined PPC advertising campaign. If you’re looking for a place to start, Google AdWords is the easiest and most effective PPC service out there. Here are a few of the most important things you should know about AdWords when just starting out.
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If you’ve decided that your business could benefit from an online PPC ad campaign, Google AdWords is the place to start. The AdWords service is simple to use, requiring only a brief introduction before you’re ready to buy your first ads. Read More …
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Pay Per Click (PPC) advertising is one of the most important developments in advertising in recent memory. PPC is already a multi-billion dollar market, and it’s growing rapidly everyday. If your business has never considered (or heard of) PPC advertising, pay attention; you’re falling behind.
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